To effectively confront the challenges associated with price parity, it is imperative for Grorevenue, to establish strong partnerships with OTA market managers. Building solid relationships with these managers is crucial for preventing pricing discrepancies and creating a unified pricing strategy. Grorevenue focuses on developing and sustaining relationships with OTA and market managers to ensure a consistent pricing framework. Daily rate reviews are essential for maintaining price equality and ensuring that pricing remains uniform across all OTAs. This practice plays a significant role in reducing conflicts and pricing inconsistencies with competitors. Regular assessments of rates are vital for preserving price uniformity and avoiding disputes related to pricing within the industry.